MEET YOUR REAL ESTATE & LENDING TEAM

For the price of 1, you get 2 hard-working San Diego professionals. We're proud to have a business built mostly on referrals, giving your friends/family the highest quality of service possible. Don't know us yet?... Let's change that!

50+

Transactions
Over $100 Million

Sold Real Estate

CONNECT WITH US

Jim Long

Broker/CEO

The first 9 years of my life, I was a beach kid; the second 9, I was a farm kid. I had a blast! From learning to body surf at Hermosa Beach to driving a tractor on 20 acres in Visalia, CA, I really had a great childhood. I left the farm life to attend University of California San Diego with a degree in Psychology.

After Kristin and I married in 1997, I obtained my MBA at Point Loma Nazarene University. Kristin and I have been blessed with two super smart boys. Kyle attends Grand Canyon University and Keaton is at Grossmont High School. We live in Fletcher Hills.

I am a REALTOR® and Licensed Broker as well as a Loan Officer. I specialize in representing my clients in the purchase and sale of single-family residences and income property all over San Diego County. From La Jolla to Alpine, Escondido to Otay, and even a few in South Riverside County, it is a joy to be a part of each of my client's lives as they make big life choices.

What's most important to me? Protecting my clients, acting with integrity, and maintaining complete confidentiality. It's why I work with friends over and over, and also why people I know first as clients all become friends. Business is Personal, always.

Jennie Morrison

REALTOR®

Hi! I'm a born and raised beach gal, who just couldn't leave the California coast. The majority of my life I grew up in East County San Diego, with a big blended family of 7. I've always been active in sports, clubs, and church making for a very adventurous upbringing all around San Diego. I've always loved it here, and know just about every nook and neighborhood there is! For a brief three years, I moved to Santa Barbara to get my BA from UCSB, my second home. Although the years went by way too fast for my liking, it was always a part of my plan to come back to my roots in SD. Hard as it was, there were many people I was excited to get back to. Not long after I got settled back home I jumped into real estate, married my soul mate (Noah), and began building this blessing of a business along the best there is(Jim). In 2023, my husband and I bought our first home, igniting my passion to help more people own one of the best investments in the best city in the world - San Diego Real Estate.

HOW IT ALL BEGAN...

Jim has been in this business for 13 years, working his way from a licensed agent to broker, then managing broker-owner of United Real Estate San Diego, and now lender too. Although he wears a lot of hats, his clients & selling real estate are his favorite. He is always looking for opportunities to grow his business... enter Jennie. Jennie barely broke ground in building her career in the event industry when she and Jim met. Real estate was honestly something new to learn, a temporary fill while she waited for the event industry to reboot post-pandemic. She never expected to fall in love with the business, or be able to carry over the majority of her skillsets into the industry.

Partering up with somone at Jim's level in the business was a rare opportunity for Jennie, and Jim had yet found someone he could trust to care for his people the same way he did. They both took a leap of faith and stuck together. The rest is history. Now, we're usually trying to out-serve each other - a good and regular competition for us!

$100 Million

Real Estate Sold
50+

Properties Sold
-

Average Listing Price