Blog > From Changing Clocks to Changing Addresses: J&J's November Newsletter
As we “fall back” and savor an extra hour of sleep, San Diego’s gentle autumn reminds us why we love calling this city home. The leaves may not change much, but the real estate market is always evolving—bringing new opportunities, fresh listings, and exciting trends to explore this season. With Thanksgiving around the corner, it’s the perfect time to reflect on the warmth of our community and the vibrant energy that makes San Diego special. Whether you’re buying, selling, or simply enjoying the view, we’re grateful to be on this journey with you.
Thank you to our loyal readers, amazing clients, and everyone who cheers for our small business! Your trust and support mean the world to us, and we’re honored to help you find your place in sunny San Diego. From our family to yours, we wish you a cozy, joyful, and gratitude-filled November. Happy Thanksgiving!
In this month's newsletter you'll find...
- Our Recent Activity — Check out our most recent listings & sales activity.
- Client Testimonial — A real life review and story from one of our recent clients. Thank you for your reviews!
- The REALTOR® Report — AI in real estate.
- San Diego Spotlight — Why you should visit Julian, Ca, this month!
- 3D Home Tours — Read why we like to do these with our listings.
- Holidays & Happenings — Property Taxes!!! We also have Veteran's Day & Thanksgiving this month!
- Local Market Statistics — San Diego's market based on last month's statistics.
- Punny I'm Home — Our joke section... Though we're the first to admit we're not funny.
Recent Activity
AI in Real Estate
AI has gained traction in real estate too. It's not only a resource for real estate professionals; it's also growing in popularity for buyers and sellers. So how can you use AI to help you in real estate? Here are a few ideas.
1. Market Value: AI can provide you with a realistic (but not accurate) value of your home or a home you're interested in buying. Where it falls short? Considering the current and local market trends. Pricing a home is not just about the past, but it also requires an understanding of the present. Automated Valuation models lag the market, and even with predictive modeling it cannot know what current buyers are thinking and how they're reacting. We do, because we work with buyers everyday.
2. Staging: It will give you great ideas about how to stage your property for sale, and it can even generate virtual staging. Where it falls short? It lacks human taste. So, it will apply trends but can't predict response. Also, it isn't able to walk a property like we do when we recommend what rooms should be staged for.
3. Contract Review: You can upload an offer and ask it to summarize the key things you need to know. Where it falls short? It won't know whether the things that are written are negotiable or not, erroring in stating that fees/costs are ""customary"" when it may not be, costing you a competitive edge and money left on the table.
4. Negotiations: AI will give you techniques to use, and you could even ask it how to respond to an offer or counter offer. Where it falls short? It can't determine motivation, which is a key element in negotiation strategy.
5. Property Searches: It can develop a property search based on criteria, and even ask your thoughts on specific features you hadn't thought of. Where it falls short? It will struggle to work outside the lines, causing you to miss listings that fall out of the strict list of properties.
6. The Smartest Property Improvements to Make: It will tell you what the data says are the best improvements to make. Where it falls short? It won't know what buyers are responding to at that monment and may recommend improvements that aren't currently influencing buyers.
7. Representation: AI can package a buyer to a seller in many ways to make a buyer look good. Where it falls short? Feelings and emotions are human that require communication and also response that isn't easily determined. In addition, AI is still very new and although people may be happy to use it as a tool, our industry has not gained enough trust in it to work with it as a buyer's/seller's agent. Having AI represent you will put you behind when competing against human agents, buyers, and sellers that are using novel approaches.
We see a lot of great things coming from AI that will help you and us, but we know that AI can't match what we do.
In today’s real estate world, first impressions are made online. That’s why we, unlike most agents, include a Matterport 3D tour with our marketing strategy. Matterport’s technology lets buyers virtually “walk through” a property, giving them a real sense of the space from anywhere in the world.
Photos are a must, but Matterport brings listings to life by letting buyers explore the home’s layout and flow. This supplemental feature is especially valuable for out-of-town buyers who can’t always visit in person, helping them make confident, informed decisions. It allows people to tour the property from their couch, their desk, or even when they're on the move.
To us, these 3D tours are just as essential as professional photography, drone shots, compelling descriptions, and yard signs. We believe so strongly in their value that we cover the cost.
Ultimately, our goal is to give every listing the best possible exposure and to make the buying experience as engaging and transparent as possible. If you want your home to stand out, let’s talk about how our marketing approach, including Matterport, can help. Check out a recent Matterport tour at one of our past listings.
This data is pulled from last month and based on all residential sales in San Diego County.
Median Sales Price: $877,250
Punny, I'm Home!
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Jim & Jennie
License ID: 01879102 & 02163353
License ID: 01879102 & 02163353